Gujarat State Transport (ST) introduces a "Knowledge of Cleanliness with Fun" campaign. This initiative, an extension of Swachhata Abhiyan, conveys the message of "Shubha Yatra-Swachha Yatra" to passengers. The campaign encourages responsible behavior, urging against throwing garbage, or overloading buses. Aligned with Prime Minister Modi's national cleanliness efforts, this playful initiative aims to raise awareness and promote a cleaner travel experience.