Aggressive discounts, killer penalties and an all-time low profit margin later, Zomato may now find it a tad bit difficult to introduce the ‘Gold’ scheme in Vadodara. The bitter brawl between restaurants and Zomato has been spreading in the country like wildfire and is showing no signs of cooling off. Food aggregator Zomato has been aggressively selling their Zomato Gold package to people who are frequent users of the online food ordering app. This package offered tempting deals such as buy-one-get-one on food and drinks on prices as low as Rs. 1500 per annum. Zomato was introduced in India as a food/restaurant rating and reviewing app, which turned to an online food delivery app after which majority of the restaurant owners complained that the public was losing out on the ‘dining-in’ or the restaurant experience. After this, Zomato introduced the Gold package to the users in cities such as Mumbai, Pune, Delhi, Bangalore, etc. to allegedly curb this situation. However, this package i

Author-Nikisha Adhari