This year, the government is encouraging people to spend Valentine's Day hugging a cow. The government-run animal protection department said this week that "Cow Hug Day," a new commemoration of Indian traditions, will take place on February 14. "Vedic traditions are on the edge of extinction owing to the advancement of Western civilization," according to the petition. "The brightness of Western civilization has virtually forgotten our physical culture and history." The rebranding of Valentine's Day coincides with the development of Hindu nationalism, which is defined as "the belief that the Hindu faith and culture should affect the state and its policies," This mission has been pursued by the current